Taking The Path of Least Resistance

Understand that salespeople taking the path of least resistance and how this can work against the dealership.   We meet Thursday at 10:30 am to discuss […]

End to End Tool

In this video Bob touches on the end to end customer experience and making profit when you acquire vehicles, not when you sell them.   We […]

Vetting the VIN Based on Facts

A trade-in process that takes consumer, manager or sales people from the beginning to the end of a VIN-specific appraisal. This rationally designed process, communicates and […]

The Definition of A “Good Deal”

The definition of a “Good Deal” is when the customer has Peace of Mind. The feeling that you, “got a good deal”. Enabling the consumer to […]

Walk The Car With the Consumer

It’s the dealers job to discover in 15 mins what could be wrong with any car, before welding themselves into a trade. Show the consumer what […]