End to End Tool

In this video Bob touches on the end to end customer experience and making profit when you acquire vehicles, not when you sell them.   We […]

Walk The Car With the Consumer

It’s the dealers job to discover in 15 mins what could be wrong with any car, before welding themselves into a trade. Show the consumer what […]

What’s Worth More? A can with Coke, or a can without Coke?

Listen in to this simple analogy to explain a Carfax damage deduct rationally to the consumer.   We meet Thursday at 10:30 am to discuss the […]

Everything is Sold Through Eyeballs

Bob shares how leaning on data helps determine the pedigree and desirability of a particular vehicle.   We meet Thursday at 10:30 am to discuss the […]

Specific, Rational VIN Valuations

All the consumer really wants is a rational explanation as to what their vehicle is worth. Bob explains how a process driven approach can help achieve […]