What Information Do We Collect?
Accu-Trade may collect various types of information from or about you. During the Appraiser and Instant Offer subscriber registration process, you supply us with basic contact information (such as name, address, telephone number, e-mail address and company name), as well as billing information. This information enables you to take full advantage of the products and services that we offer. Should you license any Accu-Trade products or services on or through the Site, the information that you supplied during the registration process, and as a result of using those products or services, may be used to track details about your use activities.
Accu-Trade may also retain the content of any correspondence you may have with Accu-Trade, and the information and data which applied to your use of Accu-Trade’s products and services, regardless of the mode of communication by which such correspondence was made. This information helps Accu-Trade to improve the Site and the materials, products and services that we offer on the Site, and to more effectively and efficiently respond to both current and future inquiries.
As with many other Web sites, the Web servers used to operate the Accu-Trade Site collect certain data pertaining to you and the equipment and communications method that you use to access the Internet, the Site, and the products and services of the Site. Without combining these data with other sources of information, they do not readily identify you. They do reveal such things as the Internet protocol (“IP”) address assigned to your computer, pages you accessed on the Site, or immediately prior to visiting the Site, and the length of time you spent at the Site.
This information is collected to, among other things, facilitate Site operation and system administration, to generate aggregate, non-identifiable statistical information, and to improve content and content delivery with regard to the Site and the materials, products and services that Accu-Trade makes available on the Site.
Accu-Trade uses “cookies” (small text files stored on your computer) and other identifiers and technologies to help track and customize your access and use of the Site. Cookies store and retain information that helps us recognize you when you return to the Site following a previous visit. Cookies may also store any login or ID assigned to you by Accu-Trade and the associated password, though this information is stored in encrypted form. Most popular Internet browser packages allow you to configure the browser so as not to accept cookies and other data identifying technologies. However, setting your browser to reject cookies and data identifiers may prevent you from taking full advantage of the Site and the materials, products and services that Accu-Trade makes available on the Site.
How Do We Use The Information That We Collect?
In addition to the uses mentioned or described above, Accu-Trade uses the information that it collects from or about you to improve the materials, products and services that Accu-Trade makes available on the Site, to notify you of changes made to the Site or new products made available on or through the Site, to evaluate your needs and customize Site content delivered to you according to those needs, to facilitate the processing of any uses you make of the Site, to send you promotional material from Accu-Trade and some of our affiliates and business associates, and for other legitimate and lawful business purposes of Accu-Trade. Specifically, Accu-Trade will use your information to perform data, demographics and market analysis regarding car buying and selling preferences and tendencies in order to provide values for cars that you would like to buy and sell. Accu-Trade does not share information collected about you with third parties, except as relates to those special programs that we offer in connection with some of our business associates which are an aspect and derivation of the products and services offered on the Accu-Trade Web site. It is our policy not to sell lists containing personal information about Site users, registrants or subscribers.
What Choices Do You Have?
You may update at any time the information about you and your personal preferences that is stored from your Site or subscriber registration. You may also ask us at any time to remove your name from our list of Site users who wish to receive electronic communications and e-mail advertisements from Accu-Trade and our affiliates and business associates by simply sending such a request to us at firstname.lastname@example.org. Once you opt-out, we will honor your choice until you inform us otherwise. Please remember, however, that if we have already shared information about you pursuant to your registration and participation in any special programs of our business associates (as described above), we have no control over how such business associates may further use that information and you will need to contact them directly in that regard.
How Do We Protect Information Collected About You?
Accu-Trade places a high value on protecting information transmitted via this Site. For this reason, we use state-of-the-art security solutions, including encryption technology to process payments and to provide secure communication methods. In addition, the Site is protected by a firewall that provides a high level of security. Accu-Trade takes commercially reasonable measures to secure and protect your specific information transmitted via or stored on our Site. However, no security system is impenetrable. We cannot guarantee that information users supply will be totally secure.
As Accu-Trade continues to grow and develop its business, it is possible that its corporate structure might change or that it might merge or otherwise combine with, or that substantially all of its assets might be acquired by, another company. In any such transactions, customer information generally is, will most probably be, and should be expected to be one of the transferred business assets.
Who Can You Contact For More Information?