Walk The Car With the Consumer

It’s the dealers job to discover in 15 mins what could be wrong with any car, before welding themselves into a trade. Show the consumer what […]

What’s Worth More? A can with Coke, or a can without Coke?

Listen in to this simple analogy to explain a Carfax damage deduct rationally to the consumer. We meet Thursday at 10:30 am to discuss the Wholesale […]

Everything is Sold Through Eyeballs

Bob shares how leaning on data helps determine the pedigree and desirability of a particular vehicle. We meet Thursday at 10:30 am to discuss the Wholesale […]

Specific, Rational VIN Valuations

All the consumer really wants is a rational explanation as to what their vehicle is worth. Bob explains how a process driven approach can help achieve […]

Frictional Dynamic Across All Dealerships

Ever notice that the used car manager/sales manager never eats lunch with the service manager?  There is a frictional dynamic that is consistent across all dealerships. […]