How an Online Trade-In Value Drove a Car Purchase: A Customer Story

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How an Online Trade-In Value Drove a Car Purchase: A Customer Story

What’s it like using Accu-Trade as a car buyer?

Here’s a quick look at a recent customer testimonial we received from a Lexus driver in Atlantic Canada (spoiler alert: it went well!)

“I wasn’t really planning to buy a new car. I was just checking some dealer web sites, looking for something new to drive. I wasn’t seriously planning to buy something new.

Then I came across a Lexus dealership with the Accu-Trade Instant Offer Value My Trade tool.

I just entered in my email address and a few details about my vehicle and it gave me a price range for its trade-in value.

It was very easy to use.  

It even told me how much less my SUV was going to be worth in a few months due to depreciation. That’s what convinced me it was the right time to trade in. Why lose a thousand dollars for a few more months of driving?

The dealership called me and discussed what I was looking for. I went in the next day and while I took a few vehicles for a test drive they checked out my current vehicle. They came back with a trade-in value within the range Accu-Trade had promised.

The next thing I knew I was signing on the dotted line for a new car and saying goodbye to my SUV.

It was great. I really hate the negotiating that goes into trading in a car.

I always feel like I am being cheated somehow, even though I know that’s probably not the case. But with Accu-Trade, I got a price based on market values and the dealership backed it up.

It took a lot of the pain out of the process. I wish every dealer used it.”

Lots of customers feel this way — believe us, our dealers hear about it all the time. Accu-Trade’s Appraiser and Instant Offer take the pain out of browsing for a car online, and remove the uncertainty from any trade-in decision.

Did you know that 71% of customers want a trade-in value before they visit a dealership? Find out how an Accu-Trade Instant Offer demo can help you engage these customers on your website by visiting Logan on LinkedIn or calling her at 506.874.7355. It’s easy to schedule an appointment with her on Calendly too!

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