Everyone wants their dealership to rank on the top page of Google. Ranking in the top spot is even better — a comprehensive study done in 2013 showed that those businesses get about 33% of total clicks.
But it takes a lot of time and effort to scratch and claw your way to good organic search results.
Mastering a few important search engine optimization (SEO) techniques can help you quickly get where you want to be. After all, the dealership industry is so competitive that you need any advantage you can get!
Here are 4 essential tips that will boost your clicks from none to tons.
Regularly updating your site with new and relevant content is one of the easiest ways to boost your company’s Google search position. You can use helpful online tools like Search Engine Watch or SEOBook to research blog content on competitors’ sites, then use your own know-how to better yourself! That way, you’ll know that your customers will be interested in the content, and that Google will gladly index your blog post.
Google Search Console is a useful tool for dealers that like everything neatly laid out for them. When you add your site to the program, it gives you a list of all of the errors in your site that prevent it from being indexed higher — everything from 404 errors to broken links to missing tags. Although fixing all of these errors will take a little time, having a mistake-free site will really improve your overall ranking.
SEMrush allows your company to spy on and “steal” keywords that your competitors are paying for. When you search a competitor’s website, SEMrush will tell you all of the keywords that those webmasters are paying for. That’s how you know those keywords are high-converting — because no one would pay for them if they weren’t! Simply use those keywords organically on your site, and you’ll get all of the traffic without having to pay for any of it.
Everyone knows that copy is important. Not everyone knows that search engines highly value the copy in your page or post’s title, and the descriptive metadata summary that shows up below that title. There are tons of different ways to make the copy in both of these things more appealing to Google. Try putting the current year in your title, or adding adjectives into your meta description.
The best thing about SEO is that you can engage more and more car buyers the better you get at it. Mastering these strategies doesn’t cost a dime — and takes just a little of your time.