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VIN Specific Awareness

In this video Bob talks about the risk of dealing from Fear, and how VIN-specific awareness will ensure you never over pay for a trade again. […]

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Vetting the VIN Based on Facts

A trade-in process that takes consumer, manager or sales people from the beginning to the end of a VIN-specific appraisal. This rationally designed process, communicates and […]

Published by Logan Keirstead at

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The Definition of A “Good Deal”

The definition of a “Good Deal” is when the customer has Peace of Mind. The feeling that you, “got a good deal”. Enabling the consumer to […]

Published by Logan Keirstead at

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Acquisition Strategy

Walk The Car With the Consumer

It’s the dealers job to discover in 15 mins what could be wrong with any car, before welding themselves into a trade. Show the consumer what […]

Published by Logan Keirstead at

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Trade In Process

Specific, Rational VIN Valuations

All the consumer really wants is a rational explanation as to what their vehicle is worth. Bob explains how a process driven approach can help achieve […]