You have a trade in tool on your website and the customer comes in for their appraisal with an expectation… from YOUR website. But, you’re not sure about taking a 2013 Land Rover LR2 HSE at your dealership.

> What do you do? Low ball the customer…

> What does this do? Pisses off the customer…

> Why do you do that? Because you’re scared of the trade…

> Why are you scared of the trade? Because you don’t know how you’ll get rid of it…

This is a conundrum isn’t it? I’m potentially losing a customer with a trade because I don’t have a way to get rid of it. I know the market, I know the trade is worth what the trade in tool told the customer on MY website. I just $*%$ up the deal because I’m scared to take the unit.

It might be time to think about building a wholesale strategy, or developing a wholesale brand. Say WHAAAATT?! Get your Fistful of (wholesale) Dollars in line at Auto Remarketing Canada on April 3rd at 9 am! https://arcanada.autoremarketing.com/agenda/ Or… Schedule a time to connect: https://calendly.com/logan-keirstead