This year, we’re pleased to attend the first ever Automotive Conference & Expo (ACE) on April 11-12 at the Fallsview Casino in Niagara Falls.
ACE was created specifically with dealers in mind and provides you with multiple opportunities to grow your network and knowledge base. It combines the Auto Dealers Innovation Series from the Trillium Automobile Dealers Association with Ontario Dealer Day to create a destination event with top-notch speakers and over 80 Canadian vendors ready to help elevate your dealership to the next level.
In its first year, ACE has lined up over a dozen dealer-driven sessions. Here’s our top four sessions that make ACE worth attending:
Ordinary Canadians – Extraordinary Leadership
What does Canadian leadership look like? Is there something special, and vital, about leadership in this country? Peter Mansbridge, one of Canada’s most iconic news anchors, will guide us through this engrossing talk. He’ll tell stories of courage and selflessness, from Sri Lanka to the Netherlands, from Afghanistan to our own Indigenous communities, to show us that Canadian leadership is, at its core, about caring.
The Attribution Playbook: Use Data to Sell MORE Cars
The journey to an automotive sale is longer and more complex than ever before. Shoppers will encounter hundreds of touchpoints with a dealership’s overall online presence before making a vehicle purchase. How is one to know what digital investments are yielding the best ROI? This session, presented by Kevin Gordon, Co-Founder and Managing Partner for Convertus, will provide you with a blueprint detailing how you can start leveraging attribution, and start creating a dominant online presence.
Advanced Digital Marketing: Content Strategy
Social media marketing is now a necessary pillar of any dealership’s digital strategy. However, most don’t realize that a strong social media strategy means telling the right stories, at the right moments. Two social media veterans, Storie Serres and Brent Wees sit down for an informal “fireside chat” to help dealers understand the nuances of content creation and story-telling.
Getting To Success: Embracing Change, Encouraging Disruption, and Incentivizing Innovation
Tech titan Michele Romanow is an engineer and serial entrepreneur who started three companies before her 28th birthday. A Dragon on CBC’s hit show Dragons’ Den, Michele is the co-founder of e-commerce platforms Buytopia.ca, Snap By Groupon, and Clearbanc. In this insightful and useful talk, Michele recounts her journey from a Queen’s University undergrad to becoming ranked in WXN’s “100 Most Powerful in Canada” and listed as a Forbes’ “Millennial on a Mission,” sharing along the way the lessons she’s learned as one of Canada’s most successful entrepreneurs.
In addition, Accu-Trade’s Market Planner Sean Liptay and Logan Keirstead will showcase how dealers in Canada are engaging five to eight times more trade-in customers using high-converting tools on their websites.
Socialize with your peers as you learn the best practices and strategies for you. Networking is the core of business and ACE has exclusive networking opportunities to further your partnerships in 2018.
With a dealer ticket you’ll automatically be registered for both the Toronto Star Cocktail reception in the Expo Hall at the end of Day 1 as well as the ACE Kick-Off Party featuring Canadian icon Kim Mitchell and celebrity appearances. See you there!