The Definition of A “Good Deal”

The definition of a “Good Deal” is when the customer has Peace of Mind. The feeling that you, “got a good deal”. Enabling the consumer to […]

What’s Worth More? A can with Coke, or a can without Coke?

Listen in to this simple analogy to explain a Carfax damage deduct rationally to the consumer. We meet Thursday at 10:30 am to discuss the Wholesale […]
The Leads are Weak

Are The Leads Really Weak?

Get with the program, the leads aren't weak.
Customer Annoyance

Customer Annoyance Issue: The Malibu Tic

Anyone else remember the "Malibu tic"? Take a look at our "Common Problems" data set and see what other issues popular trade-in models might have.