So you’ve decided to offer Instant trade-in values on your website… congratulations! It’s a fantastic way to bring leads, start conversations and give the customer some research help along their buying journey.
But fair warning — customers don’t just want any old trade-in value.
It is of the utmost importance to provide “Market Relevant Pricing” to the consumer. A value that the dealership can transact on when the lead is produced. Out of touch prices — too high or too low — can collapse a sale just after a customer begins initiating interest.
Here are the top 3 items to look for when choosing a vendor to provide market relevant values to your customers:
Check out how we help dealers answer those questions and increase trade-in leads with this case study or contact me anytime for tips about how to optimize your trade-in process.
Sean LiptayManaging Director
Email Logan at firstname.lastname@example.org or 506-859-6190.