How Well Do You Know Your Customers?
Logan Keirstead is a Regional Account Manager at Accu-Trade
It’s easy to get wrapped up in the hula hoops of marketing and sales, meanwhile losing a connection to your end user. Here is an exercise to do as an individual or with your team to get in the mind of your targeted customer (s).
Personal Background
1) Personal Demographics
2) Educational background
3) Career Path
Company
4) What industry does your company operate in?
5) Size of your company?
Role
6) What is your job role? Your title?
7) To whom do you report? Who reports to you?
8) How is your job measured?
9) What does a typical day look like?
10) Which skills are required to do your job?
11) What knowledge and which tools do you use in your job?
Challenges
12) What are your biggest challenges?
Goals
13) What are you responsible for?
14) What does it mean to be successful in your job?
Watering Holes
15) How do you learn about new information for your job?
16) Which publications or blogs do you read?
17) Which associations and social networks for you participate in?
Shopping Preferences
18) How do you prefer to interact with vendors?
19) Do you use the internet to research vendors or products? How do you search for information?
20) Describe a recent purchase
Are you in the market for a risk-reducing, wholesale-focused appraisal tool? Fed-up over-paying for your current appraisal suite? Ready to capture more trade-in customers on your own website? FREE THROUGH JAN 2017! www.accu-trade.com
Let’s Connect: Call me at 506.874.7355 or email Logan@accu-trade.com
