First, let’s transition our mindset from “leads” to business opportunities. When someone physically walks into your dealership, do you see them as a lead? or a business opportunity? Most likely the latter. The sales process for your website traffic shouldn’t be any different.
Consider these 6 Questions:
If you don’t like the answers you have, and you’re not converting your business opportunities as high as you would like, it’s time to invest in your people to prevent missed opportunities. You can have a ton of web traffic, the best trade-in tools (like Accu-Trade Instant Offer), buttons, optimized forms, you name it on your website… but if your people aren’t driving a winning process, there are going to be lost business opportunities.
After attending almost every automotive conference in North America (sometimes that’s what it feels like!), I’ve met some of the best of the best when it comes to training and lead handling. If you’re interested in exploring some training options for your team, just let me know and I’d be happy to guide you in the right direction.