Wholesaling, an Overlooked Profit Silo.

Dealers will always take trades that don’t fit their niche, but it doesn’t mean they can’t turn a profit. Franchise dealerships need to understand how the […]

VIN Specific Awareness

In this video Bob talks about the risk of dealing from Fear, and how VIN-specific awareness will ensure you never over pay for a trade again. […]

Taking The Path of Least Resistance

Understand that salespeople taking the path of least resistance and how this can work against the dealership.   We meet Thursday at 10:30 am to discuss […]

Vetting the VIN Based on Facts

A trade-in process that takes consumer, manager or sales people from the beginning to the end of a VIN-specific appraisal. This rationally designed process, communicates and […]

The Definition of A “Good Deal”

The definition of a “Good Deal” is when the customer has Peace of Mind. The feeling that you, “got a good deal”. Enabling the consumer to […]